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We value the experimentation, the reformation of the message, and the smart incentives. We offer a variety of services.
kartik bhist
sameer kashyap
khwab yusuf
preeti singh
rahul bhardwaj
kriti chabbra
E-commerce
Crospy
Increase sales across Amazon and the website for an Indian camera and security brand.
The Strategies
Crospy Ltd. is an Indian camera and security brand that was born with the idea of providing people with security appliances at an affordable cost with a modern aesthetic to craft products that are reliable, safe, and offer long-term after-sales services. Taking this thought further, we directed our overall digital communication to the same theme. We understood the target segments through cities & increased revenue by focusing on particular regions in India, including metropolises and north-eastern states, where people are more likely to buy security products.
Results
- Growth in customer base by 3x across the website in the span of six months by identifying new target segments.
- Growth in Amazon sale of more than 100% through sponsored products ad campaigns.
- average ACOS for Amazon achieved at 24%.
- Time-sensitive discount campaigns led to an increase in the user base by 20%
Lead generation, UK-based company
Simply Business Solutions
To generate high-quality leads from across the country for the Simply Business Solutions One-Year Dance Program (OYP) & Half-Yearly Program (SHP).
The Strategies
A complete mapping of the target audience was carried out across Facebook, Instagram and Google. The campaign focused on generating high-quality leads and increasing the ratio of those leads turning into live auditions. We employed a mix of video for brand-awareness and city-based lead generation campaigns.
Results
- Total Leads: Close to 2500 by digital campaigns.
- Projected CPL: Rs. 450; Achieved CPL: Rs. 108.
- Prospect Ratio of quality Leads >20%.
- Saved 25% of the complete media budget, which was used across other programs